Bringing brands closer to their audiences
Most people spend around 70% of their time outside the home, yet only a small share of advertising budgets goes to outdoor media. Unlike TV, radio or print, an outdoor ad cannot be skipped, closed or put aside: people see it as they move through their day.
We plan and deliver targeted, location-based media plans that bring brands into the real world and closer to their audiences. Through our partner network in Istanbul and beyond, we add value with smart use of out-of-home (OOH) channels and strong buying power.
What is out-of-home advertising?
Outdoor advertising is probably the last place where consumers do not control the advertising space. That gives advertisers unprecedented control over how and where a message is seen, and it is immune to ad-skipping and ad-blocking.
One of the most cost-effective media formats
Outdoor advertising has historically had one of the lowest CPMs of any medium, second only to radio. In practice, that means reaching more people for less money.
More than billboards
- Billboards: static, digital and even interactive or AR formats in high-traffic locations.
- Transit advertising: buses, metrobuses, minibuses, taxis, metro lines and bus shelters.
- Digital screens: street and shopping-centre screens for dynamic, time-targeted campaigns.
- Ambient and special builds: mobile projection, building illumination and other creative formats.
Outdoor media is also one of the most memorable channels: people notice the ads they pass every day and remember them. Talk to us and we will build the right mix for your campaign.